Fifty years ago, on February 13, 1963, the publication of US writer and activist Betty Friedan’s book The Feminine Mystique sparked a new awakening in the thinking of women across North America.
Friedan denounced the repression women suffered in the aftermath of World War II, when they were forced out of wartime jobs and convinced to accept the role of keepers of the home.
Profiteers of the market launched an unrelenting but subtle propaganda campaign to venerate women as wife and mother. This role, Friedan said, was the “feminine mystique”.