
One of the hallmarks of the neoliberal age has been the exponential expansion of commercial spectator sport — in its economic value, political role and cultural presence. All of which is thrown into high relief by the World Cup in Brazil.
In recent years, the sporting industry has grown in all regions above the local GDP rate. It is estimated to have generated US$135 billion in direct revenues last year. These revenues derive from gate receipts, corporate sponsorship, media rights and merchandising.