DC Entertainment, Warner Bros Animation, Warner Bros Consumer Products and Mattel - forming a veritable Hollywood marketing Axis of Evil - issued a joint press release on April 22 saying they were releasing a tsunami of marketing targeted at six-to-12 year-old girls.
The product they will be pushing will be “DC Superhero Girls” - including Wonder Woman, Supergirl, Batgirl and more - during their formative years.
Samba
Co-written & directed by Olivier Nakache & Eric Toledano
In cinemas now
Nobody could say that French film makers Olivier Nakache and Eric Toledano — and their actor of choice, Omar Sy — shy away from heavy subjects.
In their 2012 international hit The Intouchables, they dived straight into questions of disability, racism and class. Now in Samba they have tackled the question of illegal migrants struggling to survive without papers in contemporary France.