Australian sport, particularly Australian rules football, has enjoyed a positive place in the public psyche.
It has managed to perpetuate an image of an all-encompassing and all-welcoming environment, a world away from hooliganism and violent crowds often associated in the popular imagination with “soccer”.
The AFL has messages recorded by the captains of each club played before games encouraging their supporters to be passionate, but reminding them that the football arena should be a welcoming one for all supporters and indeed the players.