Wicked Campers

Legislation passed in the Queensland parliament on February 14 could mean that Wicked Campers’ vehicles with misogynist slogans that vilify women and promote rape culture are taken off the road from March 31.

The legislation says operators who refuse to remove “inappropriate” words or pictures within 14 days will have their vehicles deregistered. The Advertising Standards Board (ASB) will be responsible for determining if a slogan is inappropriate on receipt of a citizen’s complaint.

Legislation was passed in Queensland parliament on February 14 that will mean operators who refuse to remove “offensive” slogans from vehicles within 14 days will have their vehicles deregistered.

Deputy Premier Jackie Trad said the legislation was targeted at the van rental company Wicked Campers, whose vehicles often displayed “sexist, demeaning slogans”.

The Advertising Standards Board will be responsible for determining if a slogan is inappropriate.

Car operators will then be contacted and told to remove the offensive material within 14 days or be deregistered.

Following a community campaign, the Queensland government has announced it will deregister Wicked Campers vans that "fail to comply with determinations by the Advertising Standards Bureau". The vans are banned in northern NSW council caravan parks and bans are being considered by the Tasmanian government.

Queensland Attorney-General Yvette D'Ath announced on July 21 that the state government would introduce legislation that will ensure that vehicles with slogans that "fail to comply with determinations by the Advertising Standards Bureau" face deregistration.

The move was a result of more than two years of campaigning by feminist activist group Wicked Pickets, directed at the Queensland-based campervan hire company Wicked Campers. The announcement was welcomed by Wicked Pickets, the RACQ, the Advertising Standards Bureau (ASB) and the Australian Association of National Advertisers.

Queensland Attorney-General Yvette D'Ath has announced plans to introduce legislation holding commercial vehicle registration holders to determinations by the Advertising Standards Bureau (ASB).

This would mean the registration of any commercial vehicle with slogans deemed to be offensive or that otherwise failed to comply with the ASB's standards, such as those on Wicked Campers vans, could be cancelled.

More than 100 people rallied on July 25 to campaign against the promotion of rape culture and the vilification of women as displayed on vans hired to backpackers by Wicked Campers.

Last year, more than 127,000 Australians signed a petition calling for Wicked Campers to remove its misogynist slogans. Greens Senator Larissa Waters moved a resolution condemning Wicked Campers. It was seconded by Labor Senator Claire Moore and passed unanimously.

LONELY PLANET REMOVES WICKED CAMPERS FROM TRAVEL GUIDE
Wicked Campers are known for their campervans emblazoned with sexist and demeaning slogans. Many complaints against Wicked Campers to the Advertising Standards Bureau (ASB) have been upheld, but Australia’s system of industry self-regulation means there is no enforcement of the ASB’s ruling, and Wicked Campers have no obligation to remove the advertising.

Subscribe to Wicked Campers