Reading the polls makes it clear that Prime Minister Kevin Rudd is a hit. Overnight, Rudd's return has turned the tables for Labor. From staring down electoral annihilation, Labor is now on par with Liberal leader Tony Abbott. The election is a contest once again.
“Kevin07” was a popular campaign that gained mainstream traction among Australia’s youth in the 2007 federal elections. Even though “Kevin13” lacks the same ring, his return has marked clear moves by Rudd to regain his attraction to young voters.