Calling for an end to the demonisation of jobseekers, the Australian Unemployed Workers Union (AUWU) held a rally on September 8 outside Channel Seven's Sunrise studio in Martin Place. They opposed the vilification of Australia's economically disadvantaged in Sunrise programs such as "Australia's worst dole bludging areas named and shamed", in which commentators called for punitive welfare penalties.
For years the Ageing, Disability and Home Care department (ADHC) has run a “Don’t DIS My Ability” campaign to celebrate International Day of Persons with Disabilities. In partnership with Accessible Arts, an arts program has been designed to supposedly boost and foster arts and disability practice in New South Wales.
These initiatives coincide with talk at the national level about social inclusion policies targeting those classed as disadvantaged in the workforce. The federal government appears to be setting ambitious goals for greater participation and integration into the workforce.