More popular than their male counterparts, US women's soccer players demand equal pay

April 8, 2016

US women's soccer team celebrates winning the 1015 Women's World Cup.

“Women who seek to be equal with men lack ambition.” That quote is often attributed to Marilyn Monroe, but was more likely said by psychologist and LSD guru Timothy Leary.

Either way, it should be the slogan of the US women's national soccer team's radiantly ambitious history. Over three decades, it has travelled the distance from non-existence to a place at the top of this nation's soccer world.

Think about that: In the lifespan of Rihanna, these women have become more watched, more profitable and more successful than their male counterparts. This was not merely accomplished through the power of their play but through struggle.

That is why the nuclear lawsuit filed recently with the Equal Employment Opportunity Commission (EEOC) against US Soccer by the team's elected leadership was so significant.

This extremely public action — coupled with interviews across the media landscape — are best understood as part of a historical continuum: the latest chapter in an ongoing narrative of how women's soccer has developed in this country.

US women's team co-captains Carli Lloyd and Becky Sauerbrunn, as well as goalie Hope Solo, forward Alex Morgan and midfielder Megan Rapinoe, representing the entire team, filed a wage discrimination complaint with the EEOC.

“The numbers speak for themselves,” said Solo. “We are the best in the world, have three World Cup championships, four Olympic championships.” The men “get paid more to just show up than we get paid to win major championships.”

Solo is right that the numbers speak for themselves. Here are some of these pesky digits: 20 million. That is how many more US dollars in revenue the women produced last year compared to the men's team, while the fellas were paid nearly four times as much in salary and bonuses. That is according to US Soccer's own financial reports.

Another number is 25.4 million. That's the number of people who watched the 2015 World Cup Final against Japan, making it the most watched soccer match — male or female — in US history. Then there are the smaller numbers: The women receive US$10 less per day than men for their meal allowances on the road.

It is petty, and the women's national team has had enough. Perhaps this is why men's goalie Tim Howard said of the lawsuit: “Any time, no matter the gender or the race, someone feels they are underpaid, it is a problem, and I feel they should fight for their rights, no matter what. Other than that, they have their battle to fight, and they should do that.”

And yet numbers, aka “logic”, have never been enough to ensure equality in women's soccer.

This team's actions have to be seen as part of a long-term tactical struggle for respect. Women in US Soccer have always had to fight for their fair share of resources and attention. In the 1980s, the national team existed without either a FIFA World Cup to compete in or an event at the Olympics. They received $10 a day in meal money, and practiced on fields that were graveyards of torn ligaments.

“Men's soccer got all the money and respect,” 1999 team co-captain Michelle Akers said. “That's just the way it was.”

This began to change with a new generation of teenage players, 15- and 16-year-olds who were “Title IX Babies”: the first generation of US women raised with ready access to play.

They included Julie Foudy, Joy Fawcett, and Mia Hamm. In 1991, FIFA finally held the first Women's World Cup in China, but FIFA was so concerned about sponsoring a failure it did not want to even bestow the World Cup brand on the proceedings and called it “The M&Ms Cup”.

The US women's team dominated, becoming the first US soccer team to even make the finals of a world tournament — juniors or seniors, male or female — at any level.

The people of China treated our players like rock stars, and they thought they would return home to a grand welcome. Instead, they boarded a 52-hour flight back and waiting for them at JFK airport was a grand total of three people.

Their athletic and publicity breakout happened at the 1996 Olympics, but not before they had to wage a fight. In the lead-up to the Atlanta games, the players knew that this Olympics on US soil was a tremendous shot at amplifying their sport. They also knew that they were being disrespected by the men who watched over the sport they loved.

The women's team was getting $1000 a month and a potential bonus only if they won gold. The men faced no such hurdles. The players wisely went to the source on questions of equal pay and respect: tennis legend Billie Jean King.

In addition to being a feminist pioneer in sports, King was also the founder of the first-ever women's athletic union. She recalled to HBO Sports: “I told them, you just don't play. That's the only leverage you have.”

The players unified and held what one called a “wildcat strike” — refusing to report to practice. As Foudy remembered: “[King] taught us that this wasn't an issue for the federation to handle. The team could handle it ourselves.”

The soccer powers, backed by the United States Olympic Committee, brought in a group of scab players, but eventually caved. The 1999 World Cup was the culmination of this tight-knit team. They sold out the Giants Stadium and the Rose Bowl — and did it by marketing the sport straight to fans, in clinics for young girls around the country.

The crowd was very young and very female. They were and are the most under-served audience in the sports world.

Now this new generation is taking up the torch. They know that US Soccer telling them to “just wait until the next collective bargaining session” is another way of just saying: “Just hurry up and wait.”

They know that their careers in this high-concussion/high-injury sport are finite and you have to actually fight and raise your issues to the public, beyond the collective-bargaining table, if you are ever going to see change.

They are seizing the time and it is a great example for all of women's sports. And that is what makes it both so important and so dangerous to the powers that be.

[Reprinted from Edge of Sports.]

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