Che as fashion label

December 8, 1999
Issue 
388
Resistance!

For the capitalists, Che is a marketing gold mine, his face being used to launch a thousand products:

  • Wear a Che Swatch watch;

  • Go to a Che theme night at pubs like Bonaparte's Hotel in Brisbane;

  • Follow Kate Moss by wearing a designer Che T-shirt;

  • Or buy Stussy's version of the Che T-shirt;

  • Protect your lips with Che lip-balm;

  • Wear Kirk Original glasses, promoted by Che (or at least images of him);

  • Shop at boutiques in London adorned by Che's face;

  • Buy Harper's Bazaar for its Naomi Campbell photo-shoot in Cuba;

  • Buy Duffer's products as it celebrates the Cuban revolution; and

  • Get yourself a pair of Che socks, boxer shorts and underpants.

You need Green Left, and we need you!

Green Left is funded by contributions from readers and supporters. Help us reach our funding target.

Make a One-off Donation or choose from one of our Monthly Donation options.

Become a supporter to get the digital edition for $5 per month or the print edition for $10 per month. One-time payment options are available.

You can also call 1800 634 206 to make a donation or to become a supporter. Thank you.