Che as fashion label

Issue 

For the capitalists, Che is a marketing gold mine, his face being used to launch a thousand products:

  • Wear a Che Swatch watch;

  • Go to a Che theme night at pubs like Bonaparte's Hotel in Brisbane;

  • Follow Kate Moss by wearing a designer Che T-shirt;

  • Or buy Stussy's version of the Che T-shirt;

  • Protect your lips with Che lip-balm;

  • Wear Kirk Original glasses, promoted by Che (or at least images of him);

  • Shop at boutiques in London adorned by Che's face;

  • Buy Harper's Bazaar for its Naomi Campbell photo-shoot in Cuba;

  • Buy Duffer's products as it celebrates the Cuban revolution; and

  • Get yourself a pair of Che socks, boxer shorts and underpants.

If you like our work, become a supporter

Green Left is a vital social-change project and aims to make all content available online, without paywalls. With no corporate sponsors or advertising, we rely on support and donations from readers like you.

For just $5 per month get the Green Left digital edition in your inbox each week. For $10 per month get the above and the print edition delivered to your door. You can also add a donation to your support by choosing the solidarity option of $20 per month.

Freecall now on 1800 634 206 or follow the support link below to make a secure supporter payment or donation online.