The American journalist, Edward Bernays, is often described as the man who invented modern propaganda.
The nephew of Sigmund Freud, the pioneer of psycho-analysis, it was Bernays who coined the term "public relations" as a euphemism for spin and its deceptions.
In 1929, he persuaded feminists to promote cigarettes for women by smoking in the New York Easter Parade - behaviour then considered outlandish. One feminist, Ruth Booth, declared, "Women! Light another torch of freedom! Fight another sex taboo!"