The dispute involving 55 unfairly sacked Carlton & United Breweries (CUB) maintenance workers is achieving media fame and causing a widespread boycott of CUB products.
The community protest that began 19 weeks ago has recently exploded on social media and now includes #BoycottCUB merchandise, giant city billboards and anti-CUB parties.
It has been 125 days since the Carlton & United Breweries (CUB) plant in Abbotsford sacked 55 electricians and fitters, who have a combined history of 906 years of service at CUB, and a protest was begun at the brewery gates.
Since then, the ownership and labour contractor of CUB have changed and thousands of Australians have joined a boycott of CUB products.
It has been 17 weeks since Carlton & United Breweries (CUB) terminated, through a contract arrangement, its entire maintenance staff and informed them they could come back to work under non-union terms and with a 65% wage cut.
It is expected that on October 10 CUB will be bought by AB InBev, the largest brewer in the world. It is hoped the new owners will overhaul the management framework and reinstate the sacked workers on their previous wages and conditions.