Push polling goes nuclear, backfires

May 1, 2024
Opposition leader Peter Dutton continues to push nuclear power, despite senior Liberals disagreeing. Image: Green Left

Conservative parties in Australia believe that nuclear power is popular — based on biased push-polling.

A Newspoll survey led to a page one article in Murdoch’s Australian, under this headline: “Powerful majority supports nuclear option for energy security”.

The Australian’s political editor Simon Benson wrote in February: “Labor is now at risk of ending up on the wrong side of history in its fanatical opposition to nuclear power.”

The party “ignores this community sentiment potentially at its peril”, he added.

The story was prominent across the Murdoch-owned media including Sky News.

The Newspoll question was: “There is a proposal to build several small modular nuclear reactors around Australia to produce zero-emissions energy on the sites of existing coal-fired power stations once they are retired. Do you approve or disapprove of this proposal?”


The results were: 55% approval; 31% disapproval and 14% “don’t know”.

However, the poll was a crude example of push-polling designed to generate pro-nuclear results and headlines. Its many faults were identified by polling experts Kevin Bonham and Murray Goot and economist Professor John Quiggin.

To give just one example of the bias: replacing Australia’s 21,300 megawatts of coal-fired power generation capacity with small modular reactors (SMRs) would require a large number of reactors, not “several”, as Newspoll asserted.

If, for example, NuScale Power’s 77-megawatt reactors were chosen, 277 reactors would be required.

In broad terms, the tricks used by pro-nuclear push-pullers involve swaying opinions with biased preliminary comments, biased questions, limited response options, and misreporting the findings.

Specific tricks include:

• Presenting or implying a narrow or false choice - as with the implication in the Newspoll survey that Australians could choose between nuclear reactors or coal.

• Asking respondents if nuclear power should be “considered” or if they support an “informed and balanced conversation”, and then conflating support for those bland propositions with support for nuclear power itself.

• Linking nuclear power to climate change abatement without mention of the downsides or expense of nuclear power, or alternative and arguably better ways to address climate change.

• Asking respondents if they support “advanced” nuclear power or “the latest nuclear energy technologies” without noting that “advanced” nuclear power reactors are few in number, they aren’t really “advanced” in any meaningful sense and, in some cases, they are used to power fossil fuel mining or pose increased weapons proliferation risks.

• Reporting on poll results without clearly stating what the actual survey questions were.

• Avoiding the word “nuclear” by referring to small modular reactors, or avoiding the word reactors by using phrases such as “the latest nuclear energy technologies”.

• Using the word “small”, as in “small modular reactors”: expect to see more of this, it seems to work well despite the spectacular implosion of the most advanced SMR project in the US, the NuScale project in Idaho.

• Reporting self-selecting, online polls as if the results mean anything. For example Australian academic Oscar Archer is impressed by a meaningless ABC poll, a meaningless Murdoch tabloid poll and a meaningless Channel 7 Sunrise poll.

Conservative parties fall for push-polling

Partly because of the Murdoch media’s promotion of nuclear power and its push-polling, the federal Coalition opposition has “pledged” to introduce nuclear power to Australia by the mid-2030s if it wins the election to be held no later than May 2025.

The Coalition believes that most support nuclear power, that younger people are particularly enthusiastic and that local communities will welcome a nuclear power reactor.

The problem is that those views are underpinned by nothing other than biased push-polling

Unbiased polls find that support for nuclear power falls short of a majority; that Australians support renewables to a far greater extent than nuclear power and nuclear power is among the least popular energy sources; that a majority do not want nuclear reactors built near where they live; and that most Australians are concerned about nuclear accidents and nuclear waste.

Even the push-polling results should raise red flags for the Coalition.

A 2019 Roy Morgan poll preceded its question with this highly dubious assertion: “If the worries about carbon dioxide are a real problem, many suggest that the cleanest energy source Australia can use is nuclear power.”

Even with that blatant attempt to frame a response, a bare 51% majority expressed support for nuclear power.

Locals ‘hostile’ 

The Coalition hasn’t even formally released its nuclear power policy yet — that will happen in the coming weeks.

But already the policy has been disastrous for the Coalition with near-zero support beyond the far-right of the Coalition and the far-right media, in particular the Murdoch-Sky echo chamber.

Opposition to locally-built nuclear power reactors has been consistently demonstrated in opinion polls for 20 years or more.

2019 Essential poll was typical of the others: 28% of respondents “would be comfortable living close to a nuclear power plant” while 60% would not.

The Coalition proposes replacing retiring coal power plants with nuclear reactors and expects an enthusiastic response from local communities. A “Coalition source” told the Murdoch media that Coalition MPs “had convinced themselves that people would be queuing up” for nuclear reactors.

But recent focus group research carried out in the Hunter Valley in NSW and the Latrobe Valley in Victoria — two of the coal regions that might be targeted — found that voters are “hostile” to plans for reactors in their areas.

Local hostility is just one of the problems facing the Coalition’s nuclear policy. Coalition MPs have repeatedly said that the development of nuclear power would require bipartisan support.

But nuclear power isn’t supported by the Labor Party and it even faces strong resistance from within the Coalition.

There is bipartisan opposition to nuclear power in most of the four states with operating coal plants that are likely to be targeted in a coal-to-nuclear program — Victoria, Queensland, New South Wales, and Western Australia.

Labor state governments in those four states are opposed to nuclear power and Liberal/Coalition opposition leaders are either opposed to nuclear power, or have failed to endorse it.

Colourful commentary

Tony Barry, former deputy state director and strategist for the Victorian Liberal Party and now a director at the research consultancy RedBridge, described the Coalition’s decision to make nuclear power the centrepiece of its energy and climate policy as “the longest suicide note in Australian political history”.

On the strength of a detailed RedBridge analysis of Australians’ attitudes to nuclear power, Barry said that just 35% support nuclear power and that only coal is less popular.

He said if the Coalition is to have any chance of winning the next election, it will not be with nuclear power. 

Colourful commentary has also been offered to Murdoch journalists by Coalition MPs under cover of anonymity.

One Coalition MP said the nuclear policy is “madness on steroids”; another said the Liberal and National Party rooms are “in a panic” about the nuclear policy and “they don’t know what to do”, and another said the nuclear policy is “bonkers”.

Former Coalition prime minister Malcolm Turnbull also described the nuclear policy as “bonkers”.

He said nuclear power’s only utility is “as another culture war issue for the right-wing angertainment ecosystem, and a means of supporting fossil fuels by delaying and distracting the rollout of renewables”, and that nuclear power “is exactly what you don’t need to firm renewables.” Turnbull describes ultra-conservative Coalition leader Peter Dutton as a “thug” who says “stupid things” about nuclear power.

Matt Kean, the NSW Liberal MP and former deputy premier, stated: “I not only regard advocacy for nuclear power as against the public interest on environmental, engineering and economic grounds, I also see it as an attempt to delay and defer responsible and decisive action on climate change in a way that seems to drive up power prices in NSW by delaying renewables.”

John Hewson, the former federal Liberal leader, said the Dutton opposition has become “ridiculous” with its pro-nuclear, anti-renewables stance which is economic “nonsense”, and that Dutton may be promoting nuclear “on behalf of large fossil-fuel donors knowing nuclear power will end up being too expensive and take too long to implement, thereby extending Australia’s reliance on coal and natural gas”.

‘Dog whistle to climate denialists’

The cynicism reflects concerns about the Coalition’s opposition to federal Labor’s target of 82% renewables by 2030 and the Coalition’s plans to expand gas and prolong the use of coal.

The Nationals want a moratorium on the rollout of large-scale renewables.

Professor John Quiggin noted that, in practice, support for nuclear power is support for coal; he has described nuclear advocacy in Australia as a dog whistle to climate denialists.

Even in the Murdoch-Sky right-wing echo-chamber, splits are emerging.

A Murdoch media editor said the Coalition’s nuclear policy is “stark raving mad” and “madness … total madness”.

Australia’s big private electricity generators — AGL Energy, Alinta, EnergyAustralia and Origin Energy — have dismissed nuclear energy as a viable source of power for their customers. One senior executive said that power bills would triple if the nuclear path was pursued. Industry isn’t interested and trade unions are overwhelmingly opposed.

The chief scientist opposes to the introduction of nuclear power to Australia, as do at least two former chief scientists and the NSW chief scientist.

A recent survey by the Investor Group on Climate Change asked big institutional investors with $37 trillion under management which energy and climate solutions they believed had good long-term returns. Nuclear power was ranked last of the 14 options, renewable energy first.

History repeats itself

In the mid-2000s, then Coalition prime minister John Howard’s promotion of nuclear power, hoping it would split the Labor Party and the environment movement.

Labor wasn’t split, nor was the environment movement. But at least 22 Coalition candidates publicly distanced themselves from Howard’s nuclear policy during the 2007 campaign.

Howard lost his seat, the Coalition lost the election and the nuclear policy was ditched immediately.

History would repeat itself with Dutton’s ill-advised promotion of nuclear power.

Labor MPs can’t believe their luck. Speaking in parliament, Prime Minister Anthony Albanese compared  Dutton to a nuclear reactor: “One is risky, expensive, divisive and toxic; the other is a nuclear reactor. The bad news for the Liberal Party is that you can put both on a corflute and we certainly intend to do so.”

[Dr Jim Green is the national nuclear campaigner with Friends of the Earth Australia and a member of the Nuclear Consulting Group. This article was first published in The Ecologist.]

You need Green Left, and we need you!

Green Left is funded by contributions from readers and supporters. Help us reach our funding target.

Make a One-off Donation or choose from one of our Monthly Donation options.

Become a supporter to get the digital edition for $5 per month or the print edition for $10 per month. One-time payment options are available.

You can also call 1800 634 206 to make a donation or to become a supporter. Thank you.