There are awards for everyone. There are the Logies, the Commies, the Tonys, the Theas, the Millies ("They cried with pride") and now the Shammies.
The Shammies celebrate the finest sham media. "Competition for the 2013 Gold Shammy," said the panel of judges, "has been cutthroat." The Shammies are not for the tabloid lower orders. Rupert Murdoch has been honoured enough. Shammies distinguish respectable journalism that guards the limits of what the best and brightest like to call the "national conversation".