As recently as last year, the gig economy’s “independent contractor” business model seemed like an unstoppable force. It started with Uber, but soon spread to food delivery and before long was entering new sectors, such as freight, logistics and healthcare.
The model reached hero status in the business community. It was the neoliberal panacea, a cure for all their ills.
Sham gig economy contracting provided the perfect business solution to all those pesky costs, such as minimum wage, superannuation and workers’ compensation.