For the capitalists, Che is a marketing gold mine, his face being used to launch a thousand products:

• Wear a Che Swatch watch;

• Go to a Che theme night at pubs like Bonaparte's Hotel in Brisbane;

• Follow Kate Moss by wearing a designer Che T-shirt;

• Or buy Stussy's version of the Che T-shirt;

• Protect your lips with Che lip-balm;

• Wear Kirk Original glasses, promoted by Che (or at least images of him);

• Shop at boutiques in London adorned by Che's face;

• Buy Harper's Bazaar for its Naomi Campbell photo-shoot in Cuba;

• Buy Duffer's products as it celebrates the Cuban revolution; and

• Get yourself a pair of Che socks, boxer shorts and underpants.

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